---
title: The 'Liquidity Premium' and How it Benefits Investors | EquityZen
description: The liquidity premium is a term used to describe the enhanced return that is expected for investing in illiquid assets. If you invest in something that isn’t easy to sell, you can expect a greater return on that investment due to the inconvenience. Examples include hedge funds, venture capital, private equity (including private company secondaries), and real estate.
image: https://blog.equityzen.com/hubfs/EquityZen%20Liquidity%20Premium.jpg
---

[![EquityZen](https://blog.equityzen.com/hubfs/equityzen-logo.svg "EquityZen")](https://equityzen.com/)

- [Investments](https://equityzen.com/explore/)
- [Explore](https://equityzen.com/explore-private-market/)
- How it Works 
    - [Investors](https://equityzen.com/investor/)
    - [Shareholders](https://equityzen.com/shareholder/)
    - [Institutions](https://equityzen.com/institutions/)
    - [Issuers](https://equityzen.com/issuers/)
    - [Financial Advisors](https://equityzen.com/financial-advisors/)
- [Insights](https://blog.equityzen.com/)
- [Login](https://equityzen.com/accounts/login/)
- [Sign Up](https://equityzen.com/accounts/register/)

[Back to insights](https://blog.equityzen.com)

[Investor Advanced](https://blog.equityzen.com/tag/investor-advanced)

# The 'Liquidity Premium' and How it Benefits Investors

![EquityZen](https://blog.equityzen.com/hs-fs/hubfs/image%20(5).png?width=96&height=96&name=image%20(5).png)

Written by EquityZen

•

 November 11, 2022 

•

5 min read

![The 'Liquidity Premium' and How it Benefits Investors](https://blog.equityzen.com/hs-fs/hubfs/EquityZen%20Liquidity%20Premium.jpg?width=1318&height=736&name=EquityZen%20Liquidity%20Premium.jpg)

In this article

Like this article?

<https://www.linkedin.com/sharing/share-offsite/?url=https://blog.equityzen.com/the-liquidity-premium-and-how-it-benefits-investors> <https://twitter.com/intent/tweet?&url=https://blog.equityzen.com/the-liquidity-premium-and-how-it-benefits-investors> <https://www.facebook.com/sharer/sharer.php?u=https://blog.equityzen.com/the-liquidity-premium-and-how-it-benefits-investors>

You may be interested in investing in the private companies, but not sure how to factor in the potentially long-term holding period for these investments. After all, it is totally up to the companies to determine when they will IPO or have another exit event. So how should you think about this lack of near-term liquidity in the context of your overall investment decision? This is where the liquidity premium comes into play.

The liquidity premium (also known as the “illiquidity premium”) is a term used to describe the enhanced return that is expected for investing in illiquid assets. Put simply, if you invest in something that isn’t easy to sell, you can expect a greater return on that investment due to the inconvenience.

Assets are considered to be “illiquid” if they cannot readily be sold for cash without a significant loss in value. Examples include hedge funds, venture capital, private equity (including private company secondaries), and real estate.

A rational investor would expect a liquidity premium in the form of a higher return on investments that are less liquid because such investments are generally considered to be riskier than investments with more liquidity.

Conversely, an investor who highly values liquidity may accept lower returns in exchange for the ability to cash out at will. Illiquid assets generally have longer investment horizons than liquid assets such as stocks, bonds, and mutual funds. Investing in illiquid assets also comes with unique risks and opportunity costs. As such, investors demand additional compensation in the form of higher expected returns for having their assets locked-up in this illiquid form.

For the patient and prudent investor, a liquidity premium can serve as an attractive bonus for holding an illiquid  investment.

## **The Yale Model**

An example of the liquidity premium in action can be found in the now-famous “Yale Model.”

When David Swenson was hired as Chief Investment Officer for[Yale University](https://www.bloomberg.com/news/features/2019-09-11/david-swensen-made-yale-fabulously-rich-and-changed-endowments) in 1985, the Yale endowment was worth approximately $1 billion. As of 2021, the endowment was worth approximately $42 billion.

How? Over the course of his 30+ year tenure, Swensen completely changed how Yale managed its endowment. Leveraging his background on Wall Street and Yale’s impressive alumni connections, Swensen shifted funds away from domestic public equity and fixed income investments and moved instead into real estate, private equity, and hedge funds investments. Essentially, Swensen shifted the endowment from being invested in liquid assets to illiquid assets.

And the results have been spectacular.

A multi-billion dollar university endowment may not be analogous to an individual investor’s portfolio, but the lesson from Swensen’s tenure at Yale is undeniable: there is a premium placed on locking up investments for the long-term. By allocating more of the endowment to illiquid assets, Swensen was able to take advantage of the illiquidity premium while diversifying and expanding the endowment’s investment portfolio.

## **The Liquidity Premium and Investment Returns**

The potential presented by capitalizing on liquidity premiums has not escaped the notice of innovative investment companies and fund managers. In a[2018 study](https://advisors.vanguard.com/iwe/pdf/FASLIQRN.pdf) of liquidity premiums across different market caps of 3,000 U.S. stocks, Vanguard found the liquidity premium of large-cap stocks to be 2.40%, 2.00% for the mid-cap stocks, and 5.00% for the small-cap stocks.

The study concluded that: “For investors able to cope with the cyclicality associated with any active strategy, a fund that systematically captures the premium generated by the liquidity factor may offer investors the opportunity to tilt their portfolios in a manner that is at once controlled and meaningful. It can significantly reduce costs, as investors pay only for the returns they want, while offering a powerful addition to a well-balanced, focused investment portfolio.”

## **How to Profit with the Liquidity Premium**

For individual investors with a long-term investment horizon, it is worth considering the potential value of liquidity premiums in contemplating the balance of liquid vs. illiquid assets. Liquidity premiums are an “added bonus” for investors who are more risk-tolerant and have longer investment horizons.

For instance, an investor planning for retirement in 30 years who is financially secure enough to set aside a portion of their investments into illiquid assets is likely to benefit from the excess return such investments may produce. This investor is exchanging a heightened level of risk in the form of temporary illiquidity for a potentially enhanced return on the initial investment.

The liquidity premium is a factor that exists in varying degrees across asset classes, so it is possible to balance a portfolio in a way that takes advantage of the premium while keeping undue risk in check.

One does not need to have all of their investments in illiquid assets in order to sensibly utilize the liquidity premium. By shifting one’s asset allocation from less liquid to more liquid as the[investment horizon approaches](https://www.investor.gov/additional-resources/general-resources/publications-research/info-sheets/beginners%E2%80%99-guide-asset), it is possible to maximize the premium while risk tolerance is high and minimize exposure as risk tolerance shrinks.

Most [private company investments](https://blog.equityzen.com/alts-for-all-the-rise-of-alternative-investments-for-individual-investors) available on EquityZen’s platform can expect an exit in two to five years making them fairly illiquid investments. Because of this, [private company secondaries](https://blog.equityzen.com/what-is-pre-ipo-investing) are often priced with this liquidity premium taken into consideration. It is one of the reasons why secondaries can offer higher risk-adjusted returns.

Interested in seeing what investments are currently available?  Check out our [listings page](http://www.equityzen.com/listings).

Join Investors and Shareholders Exploring the Private Markets Today

[![Get Started](https://no-cache.hubspot.com/cta/default/20754585/8e691282-6ef2-4809-87ba-5604efc0edbe.png)](https://cta-redirect.hubspot.com/cta/redirect/20754585/8e691282-6ef2-4809-87ba-5604efc0edbe)

### Related Articles

![The Value of Private Company Investments in Your Portfolio](https://blog.equityzen.com/hs-fs/hubfs/shutterstock_1821490013.jpg?width=812&height=446&name=shutterstock_1821490013.jpg)

##### The Value of Private Company Investments in Your Portfolio

When it comes to building a diversified investment portfolio, most people think of traditional asset...

Investor Education

 5 min read 

<https://blog.equityzen.com/the-value-of-private-company-investments-in-your-portfolio>

![Navigating the Private Market Investment Landscape: Venture Capital vs. Private Equity](https://blog.equityzen.com/hs-fs/hubfs/shutterstock_462145108-1.jpg?width=812&height=446&name=shutterstock_462145108-1.jpg)

##### Navigating the Private Market Investment Landscape: Venture Capital vs. Private Equity

In the world of private market investing, two terms stand out: venture capital and private equity. W...

Market Views

 5 min read 

<https://blog.equityzen.com/navigating-the-private-market-investment-landscape-venture-capital-vs.-private-equity>

![From Entrepreneurial Economy to Investment Opportunity](https://blog.equityzen.com/hs-fs/hubfs/shutterstock_539405500.jpg?width=812&height=446&name=shutterstock_539405500.jpg)

##### From Entrepreneurial Economy to Investment Opportunity

Explore how self-directed investors can align their portfolios with entrepreneurship and innovation,...

Market Views

 8 min read 

<https://blog.equityzen.com/from-entrepreneurial-economy-to-investment-opportunity>

#### The Potential to Shape the Future

Join over 700,000 investors and shareholders accessing the private markets with EquityZen

[![Get Started](https://no-cache.hubspot.com/cta/default/20754585/b1b6ba1b-ed6d-4097-8816-bcd01b3b9828.png)](https://cta-redirect.hubspot.com/cta/redirect/20754585/b1b6ba1b-ed6d-4097-8816-bcd01b3b9828)

#### Company

- [About](https://equityzen.com/about/)
- [Careers](https://equityzen.com/careers/)
- [Press](https://equityzen.com/press/)

#### Policies & Disclosures

- [Disclosures](https://equityzen.com/disclosures/)
- [Business Continuity Plan](https://equityzen.com/bcp/)
- [Privacy Policy](https://equityzen.com/privacy/)
- [Allocation Policy](https://equityzen.com/allocation-policy/)
- [Form CRS](https://equityzen.com/form-crs/)

#### Help

- [Help Center](https://help.equityzen.com/en/)
- [Getting Started](https://help.equityzen.com/en/collections/5549447-getting-started)
- [Status Page](https://status.equityzen.com/)

#### Connect

- [![Facebook](https://blog.equityzen.com/hubfs/facebook-1.svg)](https://www.facebook.com/EquityZen)
- [![Instagram](https://blog.equityzen.com/hubfs/instagram-1.svg)](https://www.instagram.com/equityzen_/)
- [![Vector (8)](https://blog.equityzen.com/hubfs/Vector%20(8).svg)](https://twitter.com/EquityZen)
- [![Linked In](https://blog.equityzen.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/equityzen)

Investment opportunities posted on this website are "private placements" of securities that are not publicly traded, are subject to holding period requirements, and are intended for investors who do not need a liquid investment. Investing in private companies may be considered highly speculative and involves a high degree of risk, including the risk of substantial loss of investment. Investors must be able to afford the loss of their entire investment. See [our Risk Factors](https://equityzen.com/risk-factors/) for a more detailed explanation of the risks involved by investing through EquityZen’s platform.

 

EquityZen Securities LLC (“EquityZen Securities”) is a subsidiary of EquityZen Inc. EquityZen Securities is a broker/dealer registered with the U.S. Securities and Exchange Commission and is a [FINRA](http://www.finra.org/)/[SIPC](https://www.sipc.org/) member firm.

 

Equity securities are offered through EquityZen Securities. Check the background of this firm on [FINRA’s BrokerCheck](https://brokercheck.finra.org/firm/summary/281820).

 

EquityZen Inc. was awarded a 2024 Fintech Breakthrough Award by Tech Breakthrough LLC on March 19, 2025, based on the prior year and covering calendar year 2024, and has compensated FinTech Breakthrough LLC for use of its name and logo in connection with the award. FinTech Breakthrough LLC is a third party and has no affiliation with EquityZen.

 

EquityZen created the ticker symbols referenced on this page for use solely on the EquityZen platform. They do not refer to any publicly traded stock. EquityZen does not have an affiliation with, formal relationship with, or endorsement from any of the companies featured and none of the statements on the site should be attributed to those companies.

 

“Market Activity” and other transactional data displayed on this website is compiled by EquityZen and is confidential and historical in nature. Unauthorized use, distribution or reproduction is prohibited. Transactional information does not guarantee future investment results. EquityZen cannot guarantee finding or approving a transaction at any displayed price.

 

EquityZen.com is a website operated by EquityZen Inc. ("EquityZen"). By accessing this site and any pages thereof, you agree to be bound by our [Terms of Use](https://equityzen.com/terms/).

EquityZen and logo are trademarks of EquityZen Inc. Other trademarks are property of their respective owners.  
© 2026 EquityZen. All rights reserved.

EquityZen  
1 New York Plaza  
12th floor  
New York, NY 10004

[Trustpilot](https://www.trustpilot.com/review/equityzen.com)

[![Secured via DigiCert Extended Validation certificate](https://dioguwdgf472v.cloudfront.net/assets/equityzen/img/digicert-site-seal.png)](https://seal.digicert.com/seals/popup/?tag=eoBY_h-N&url=equityzen.com&lang=en_US&cbr=1411486682292)

[![FINRA's BrokerCheck](https://dioguwdgf472v.cloudfront.net/assets/equityzen/img/broker-check.png)](https://brokercheck.finra.org/firm/summary/281820)

[![SIPC](https://dioguwdgf472v.cloudfront.net/assets/equityzen/image/common/sipc.png)![FinTech Breakthrough Award](https://dioguwdgf472v.cloudfront.net/assets/equityzen/img/fintech-award.png)](https://www.sipc.org/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "EquityZen",
    "url" : "https://blog.equityzen.com/author/equityzen"
  },
  "dateModified" : "2025-06-24T15:48:20.915Z",
  "datePublished" : "2022-11-11T19:27:00.000Z",
  "headline" : "The 'Liquidity Premium' and How it Benefits Investors | EquityZen",
  "image" : [ "https://blog.equityzen.com/hubfs/EquityZen%20Liquidity%20Premium.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.equityzen.com/the-liquidity-premium-and-how-it-benefits-investors",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.equityzen.com/hubfs/EZ_logo_h_color-bk_RGB-1.png"
    },
    "name" : "EquityZen, Inc."
  }
}
```